Waterfalling is a way of releasing music that works by releasing each track of an album or EP individually but including all previous tracks with each release, so you gradually build up the body of work.
It maximises the hype you get from promoting each track, pulls together all of the streaming data into a single product at each stage, and shows streaming services that you have some noise around you.
To do a waterfall you release your first track in the same way you’d release a single. It has its own artwork, marketing plan and promotional cycle.
When you release the second track, you include the first track, so it shows on streaming services as a 2 track release. What this does is show the streaming services that you already have traction, and that it’s part of something bigger.
When you release track 3, you include track 1 and track 2. Do the same for each release until you get to the full album release.
Waterfalling releases is all about playing the algorithm to your benefit.
Each release has its own promotion, which keeps fans engaged. Each release also brings fans to streaming services, showing them that you are able to engage people and bring them to their platform, which they love.
On Kycker, when you’ve already released your first track in our system, you can add it to your next release easily to waterfall them
- After you’ve filled out the release information for the track you’re releasing, click to ‘add new track’
- Select the box at the top of the new track screen to ‘add a previously released track’
- Our system pulls the metadata through for you, you don’t need to add the ISRC or link the releases up, we do it all.
- For each release keep adding a new track and adding previously released tracks for however many the waterfall needs at each stage
The waterfall at each stage packages the release as a new product (all tracks together).
For the final release you’ll add the EP or album artwork and add all other previously released tracks to make it one product.
